Attractive real estate come-on. Rent any of 224 apartments in a new real estate development and automatically get connected at a gigabit. Natural prices for a gigabit are $40-$100, Google's $70 +- $30. Gigabit Internet is a very attractive amenity. One proponent believes "fiber to the home increases the value of a $300,000 home by $5,300 to $6,500," (below)
A $40/month discount is a modest marketing concession on apartments that rent for $1100-$1400. Bakersfield is 120 miles and 3 hours by train north of Los Angeles. It's a desert town dependent on imported water and probably a hard place to sell apartments in a drought.
Randall Stephenson literally 10 years ago told the street that AT&T was already installing fiber in all new developments. After all, glass is cheaper than metal. It was the right thing to do even back then but in practice AT&T was doing nothing of the sort. Carriers without high speeds are just leaving themselves open for folks like this to jump in.
George Soros has put £50m behind Hyperoptic, an English company doing the same.